Mercedes goes through the stores of a shopping center in buenos aires looking for the perfect look for a midday wedding. After three hours and dozens of racks, nothing convinces her. Tired of walking, she lies down in an armchair. She takes her smartphone and searches for “daytime wedding dresses”. Within seconds, she finds a series of options. One outfit in particular captures her gaze: vibrant blue, 100% silk, it looks perfect for the occasion. The price in her ad seems convenient, so she decides to go to the brand's site to find directions to the nearest store netherlands phone number list.
In latin america, mobile
Netherlands Phone Number List devices have become true allies of those who are looking for information about a product or are ready to make a purchase. Online discount events -which are already a stable part of the retail calendar- account for this trend netherlands phone number list. For example, in the 2016 hot sale in argentina, searches from mobiles grew 2.6 times compared to the previous year1, while in the chilean cyber monday of 2015, sales made from this type of device skyrocketed from 1% in 2014 to 12 % one year later2. The foregoing accounts for profound transformations in the dynamics of retail consumption in latin america, associated with the growing penetration of the internet and the massification of mobile connections netherlands phone number list.
This “always connected” consumer has given way to new habits when searching for information, evaluating options and, of course, buying. Behaviors that in turn have impacted the current panorama of the shopping industry. This is how e-commerce and -more recently- mobile commerce (m-commerce) are redefining the retail map in the region. In chile alone, the number of large clothing and home products stores in the santiago metropolitan area fell by more than 22% between 2006 and 2013 netherlands phone number list. These changes have changed the way we understand the consumer journey towards a more logical omnichannel, characterized by a buyer who naturally moves between the online and offline world netherlands phone number list.
